Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

Academic research indicates that critical publicity can have a detrimental effect on brand attitudes. The negative effects have been showed to be buffered by cognitive bias elicited by strong favourable attitudes, commitment, brand certainty and brand identification. It has been proposed that the influence of such bias in a news reporting context should be studied, something that also is interesting from a brand perspective. The study therefore investigated whether a well-publicised scandal in one period can lead to increased critical publicity in the coming periods. A case study of Swedish grocery chain ICA was conducted.

The study aims to show how the publicity surrounding the Sweden Democrats have been during November in 2012 when polls for the party rose. The method that has been used is quantitative content analysis and a total of 215 articles from tabloids Expressen and Aftonbladet are encoded. The period of the encoded material has been in November 2012 and the variables have been designed to answer how much publicity Sweden Democrats have received during that period, any topic that the articles touched on, the actors that have been cited, if players have received criticism or praise, how the party looked like and if certain words were used in the articles.The theories of the study are based on agenda setting, priming, ?The spiral of silence? and democratic role of the media. They concern, among other things, how media sets the agenda for what people think is important and how after being exposed to something, subconsciously creates a feedback about the phenomenon.The results show that the Sweden Democrats have received much negative publicity at a time when their poll numbers increase, which goes against the established truth that says that positive publicity is beneficial to the parties while the negative publicity is adverse..

Inledning: Från och med 1950-talet har Sveriges gastronomiska utveckling genomgått en omvälvande utveckling och en matkultur som fått en högre internationell klass har skapats. ?Fine dining? är ett begrepp som används flitigt i beskrivningar av restaurangers utbud och har en internationell klang. Vilken definition det har i Sverige är oklart.Syfte: Syftet är att tydliggöra begreppet ?fine dining? och ta reda på vad som krävs för en restaurang att tillhöra ?fine dining?- kategorin.Metod och material: För att få en tyngd i undersökningen valdes en triangulering att göras för att undersöka begreppet ?fine dining? från olika håll.

Background and problem: Corporate Governance is a well-known phenomenon which has been the focus of plenty of research where the board of directors and the CEO have been regarded as important actors. What's affecting decisions regarding these actors has been debated whereas media has been pointed out of having an impact. To decide whether or not media can affect Corporate Governance have shown to be problematic whereas it exists divergent views regarding this. At the same time this relationship is more explored in other contexts than the swedish one, although this one is considered suitable for this. Consequently there is a motive for examining medias impact on Corporate Governance in Sweden. Purpose: The purpose of the thesis is to explain if media has an impact on Corporate Governance at an overall level.

Background and problem: Corporate Governance is a well-known phenomenon which has been the focus of plenty of research where the board of directors and the CEO have been regarded as important actors. What's affecting decisions regarding these actors has been debated whereas media has been pointed out of having an impact. To decide whether or not media can affect Corporate Governance have shown to be problematic whereas it exists divergent views regarding this. At the same time this relationship is more explored in other contexts than the swedish one, although this one is considered suitable for this. Consequently there is a motive for examining medias impact on Corporate Governance in Sweden. Purpose: The purpose of the thesis is to explain if media has an impact on Corporate Governance at an overall level.

Med hänvisning till hur fine dining restauranger i Sverige idag läggs ned alternativt byter koncept föreföll det relevant att undersöka vilka betydelsefulla faktorer som avgör huruvida ett fine dining koncept blir konkurrenskraftigt. Med hänvisning till detta formulerades syftet att identifiera betydelsefulla faktorer som bidrar till ett konkurrenskraftigt fine dining koncept. Med kvalitativ ansats och ett induktivt förhållningssätt har vi undersökt detta problem med hjälp av semistrukturerade intervjuer. Studien har under hela processen utgått från FAMMs fem aspekter, rummet, mötet, produkten, atmosfären samt styrsystemet och modellen har använts för att analysera insamlad empiri samt strukturera resultatet. Studien har påvisat flertalet faktorer som bidrar till ett konkurrenskraftigt fine dining koncept.

 The objective of this thesis is to examine the difference in workability in fresh concrete, when crushed fine aggregate replaces natural gravel. The shape of the fine aggregate,  packing and flow of six crushed material and three natural materials will be determined by easy studies, the results will be compared with a slump cone test..

Med hänvisning till hur fine dining restauranger i Sverige idag läggs ned alternativt byter koncept föreföll det relevant att undersöka vilka betydelsefulla faktorer som avgör huruvida ett fine dining koncept blir konkurrenskraftigt. Med hänvisning till detta formulerades syftet att identifiera betydelsefulla faktorer som bidrar till ett konkurrenskraftigt fine dining koncept. Med kvalitativ ansats och ett induktivt förhållningssätt har vi undersökt detta problem med hjälp av semistrukturerade intervjuer. Studien har under hela processen utgått från FAMMs fem aspekter, rummet, mötet, produkten, atmosfären samt styrsystemet och modellen har använts för att analysera insamlad empiri samt strukturera resultatet. Studien har påvisat flertalet faktorer som bidrar till ett konkurrenskraftigt fine dining koncept.

According to modern theory, PR is seen as something that creates value for majority of products. The art market is a market that is characterized by several actors in different value chains, where transparency is low and art critics, or PR creators, have a certain amount of impact on the view of art, at least had so historically. But how does PR vs. art galleries´ own marketing (art brochure) affect the view and price consideration of art and artists for non-expert art spectators? After performing a large quantitative study, we can conclude that PR has negative to no affect on the view of art and the artist compared to the case when the spectator did not receive any information prior to viewing an art piece.

Med hänvisning till hur fine dining restauranger i Sverige idag läggs ned alternativt byter koncept föreföll det relevant att undersöka vilka betydelsefulla faktorer som avgör huruvida ett fine dining koncept blir konkurrenskraftigt. Med hänvisning till detta formulerades syftet att identifiera betydelsefulla faktorer som bidrar till ett konkurrenskraftigt fine dining koncept. Med kvalitativ ansats och ett induktivt förhållningssätt har vi undersökt detta problem med hjälp av semistrukturerade intervjuer. Studien har under hela processen utgått från FAMMs fem aspekter, rummet, mötet, produkten, atmosfären samt styrsystemet och modellen har använts för att analysera insamlad empiri samt strukturera resultatet. Studien har påvisat flertalet faktorer som bidrar till ett konkurrenskraftigt fine dining koncept.

Med hänvisning till hur fine dining restauranger i Sverige idag läggs ned alternativt byter koncept föreföll det relevant att undersöka vilka betydelsefulla faktorer som avgör huruvida ett fine dining koncept blir konkurrenskraftigt. Med hänvisning till detta formulerades syftet att identifiera betydelsefulla faktorer som bidrar till ett konkurrenskraftigt fine dining koncept. Med kvalitativ ansats och ett induktivt förhållningssätt har vi undersökt detta problem med hjälp av semistrukturerade intervjuer. Studien har under hela processen utgått från FAMMs fem aspekter, rummet, mötet, produkten, atmosfären samt styrsystemet och modellen har använts för att analysera insamlad empiri samt strukturera resultatet. Studien har påvisat flertalet faktorer som bidrar till ett konkurrenskraftigt fine dining koncept.

This exam report has been developed in association with Strangbetong AB, Sweden.The natural gravel that is being used as fine aggregate for concrete production today is an ending natural recourse and the Swedish government has decided to strongly reduce the extraction from the year of 2020. The only reasonable replacement is aggregates from crushed rocks but this material has other properties than natural aggregates. The concrete manufacturers now have to learn how to use these new fine aggregates in a cost effective way in order to ensure the quality of their concrete production.In this project, crushed aggregates and combination of crushed and natural aggregates have been tested with existing formulas for fresh concrete. The two parameters yield stress and plastic viscosity have been measured which gives a good description of the workability of the fresh concrete. Different methods to make measurements on the dry fine aggregates, has also been tested, to find out if there is any correlations between these parameters and the parameters from the measurement on the fresh concrete..

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